Mike Freeman
EVP, President, Brands
Mike Freeman is the EVP, President, Brands at GoTo Foods. In this role, he oversees strategy, culinary, financial performance, operations and marketing for McAlister’s Deli, Moe’s Southwest Grill, Schlotzsky’s Deli, Auntie Anne’s, Jamba and the portfolio of company-owned stores at GoTo Foods.
Most recently, Mike served as President, Brands at GoTo Foods. Prior to that, he was Chief Brand Officer at McAlister’s Deli, where he played a pivotal role in driving accelerated unit growth, operational excellence, sound financial management and innovative marketing strategies. Through Mike’s visionary leadership, McAlister’s Deli became the first GoTo Foods brand to surpass one billion dollars in systemwide sales.
With more than 15 years of experience in franchising, Mike has been recognized for his collaborative management style, creativity and passion for unit level economics. At McAlister’s Deli, he held various leadership positions across Training, Culinary and Operations. During this time, he launched new revenue channels, technology solutions, customer journey enhancements and a multi-year innovation pipeline.
Mike has a demonstrated ability to develop team members for future opportunities, cultivates an inclusive environment and emphasizes the importance of adaptability in the quick service industry.
In addition to his experience at GoTo Foods, Mike has held numerous leadership roles in casual and fine dining restaurant concepts.
He studied at Penn State University and is a graduate from the Culinary Institute of America.
