Executive Leadership

Kristen Hartman

President, Specialty Brands

Kristen Hartman, President, Specialty Brands at GoTo Foods, has nearly 25 years of experience in the quick service restaurant industry.

A transformative and passionate leader, in her current role she partners with brand and cross-functional leaders to leverage the power of the portfolio to drive strategic growth and innovation across all four iconic Specialty Brands, Auntie Anne’s, Carvel, Cinnabon, and Jamba. In 2018, Hartman became the President of Cinnabon and Carvel, leveraging her vast experience to sustain and strengthen the growth of both brands. Since 2012 Hartman has served in multiple leadership roles at Focus Brands including SVP of Brand Marketing Strategy (2016?), SVP Global Marketing (2015), and Vice President of Marketing, Cinnabon (2012).

Hartman graduated from The Ohio State University with a degree in finance and currently lives in Atlanta with her husband and two adorable dachshunds.