Bobby Morena
Chief Development Officer
Bobby Morena is the Chief Development Officer at GoTo Foods. In this capacity, he is responsible for driving strategic, high-quality growth for our seven iconic brands domestically, opening restaurants and liaising between brand teams and owners to establish and maintain the premier development program in the industry.
With over 20 years of experience in franchise development, franchise sales and portfolio management, Bobby brings an extensive background of knowledge and business growth acumen in the quick service restaurant industry that will significantly contribute to the domestic growth of the GoTo Foods portfolio.
Bobby joined GoTo Foods in 2021 as the Vice President of Portfolio Management before being promoted to Senior Vice President of Franchise Development, where he achieved record development growth. Prior to his tenure at GoTo Foods, Bobby dedicated nearly two decades to Jimmy John’s, where he began as a delivery driver and ascended to Director of Franchise Development. In this role, he was instrumental in leading Jimmy John’s to the sale of over 4,000 franchises. Ultimately, Bobby served as Director of Franchise Development at Inspire Brands where he oversaw multiple development pipelines.
Bobby graduated from Michigan State University with a bachelor’s degree in marketing. As a seasoned professional in the QSR industry, he continues to learn and share his expertise as a board member of the Georgia Restaurant Association.
